Communication in the Workplace: Enhancing Organizational Environment and Image
Effective Communication at Work: The Path to a Better Organizational Image and Environment
CORPORATE ONLINE OR IN-PERSON SEMINAR
Communication in the organization is divided into two fields – internal and external communication. Strict separation of the structure of this communication forms vacuum that leads to bad reputation of the organization from the employees side. Тo create a representative and reliable image of the organization, it is necessary to develop a uniform style and boundaries of these communications.
Development of the internal communication ensures that employees will not often change workplaces and will show loyalty to the organization and will not cause losses to the organization with their actions. Internal communication is a safety and work efficiency tool, failure to use it leads to frequent staff turnover and defamation from former employees.
External communication includes not only communication with the client, but also with cooperation partners, competitors and potential clients. Many organizations narrow their marketing communication only to work with real customers, but work must be done with the help of external communication in order to attract potential customers in the future as well, without spending a lot of money and employees’ time on it.
CONTENT OF THE SEMINAR:
- Internal communication and organizational mental health
- Internal communication tools
- Internal communication strategy and tactics
- Internal communication analysis
- Internal communication risk analysis
- Internal communication improvement tools
- Maintaining the effectiveness of internal communication
- Improving management skills in internal communication
- Ensuring employee participation
External communication
- External communication and organizational mental health
- External communication tools
- External communication strategy and tactics
- External communication analysis
- External communication risk analysis
- External communication improvement tools
- External communication with potential customers
- External communication with the media and competitors
- External communication cost analysis
The seminar is intended for managers, HR professionals, project managers, educators, Scrum Masters, Product Owners, marketing project managers, digital project managers, and other interested individuals.
Moderator:
Andrejs Kozlovs
Manager and public relations specialist experience – more than 13 years, gained while working in such facilities of national importance as Liepaja city concert hall “Lielais Dzintars”, EUROPASS CV, Study in Latvia, etc.
Obtained the highest academic degree in behaviourism (University of Vienna), master’s degree in public relations.
Since 2005, he has been conducting seminars and trainings for various audiences both in Latvia and elsewhere in the world on improving leadership skills, stress and conflict management, procrastination, optimizing brain activity, building public relations, communication, telemarketing, public speaking, and other topics.
