Professional Sales of Goods and Services
Sales is a form of communication is competence that allows us to make a customer content and happy with his purchase. Sale is a value added to a product or service, just like hospitality is an integral part of a restaurant.
If the sale is unsuccessful or not flawless, a customer may find that the purchasing process is unpleasant. Competences in sales mean caring for customers’ well-being and is one of the powerful means of an organisation’s advertising.
Clear rules of a game played by a customer and service provider is like a dance where steps are synchronised with a defined sequence and rhythm. And just like when dancing, nobody wants to make a break.
In this seminar we will learn to form the process of sales so that both the sales assistant and buyer are in a winning situation.
Topics of the seminar - training:
- Understanding a product offer;
- Skills in using argument and their formation;
- Formation of communication culture;
- Formation of the product offer that corresponds to customer’s needs;
- Planning and testing communication;
- Positioning, customer segmentation;
- Formation of an offer based on customer behaviour patterns.
MODERATOR
Andrejs Kozlovs
- started his career as a telemarketing salesman in ZL Hotline / 118 business clients (2002-2004);
- then for two years conducted trainings for ZL Hotline / 118 new telemarketing employees (2004-2006) that last 3-6 days every month;
- from 2008 to 2016, conducted trainings for telemarketing specialists of Valdo Center companies (mainly, those who sell by phone, attracting customers outside the borders of Latvia);
- has continued to deal with active sales, while working as SIA RigaBrain business development manager (2018-2020);
- trained more than 5,000 participants (Osram, Egis Poland (Poland), Osaühing KLEP (Estonia), Pears Health Cyber s.r.o., Amway Latvia, Vivus Latvia, DPA, etc.) on the topics of telemarketing, sales negotiation management, work with customers, customer attraction and sales.
- Obtained a master’s degree in public relations and a higher academic degree in behaviourism (University of Vienna). While studying behaviourism, he additionally learned NLP, sales neuromarketing, and conducted customer behaviour research.
Manager and public relations specialist experience – more than 13 years, gained while working in such facilities of national importance as Liepaja city concert hall “Lielais Dzintars”, EUROPASS CV, Study in Latvia, etc.
Obtained the highest academic degree in behaviorism (University of Vienna), master’s degree in public relations.
Since 2005, he has been conducting seminars and trainings for various audiences both in Latvia and elsewhere in the world on improving leadership skills, stress and conflict management, procrastination, optimizing brain activity, building public relations, communication, telemarketing, public speaking, and other topics.
Duration of the seminar: 6 hours (duration of each part: 2 hours)
This seminar can be conducted in Latvian, English or Russian.
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