Effective communication for the organization image building
Effective communication (both internal and external) is one of the informal capitals of the company / institution, which determines the representativeness, credibility and image of the organization.
In this seminar, you will learn practical methods to improve internal and external communication in the company / institution and, therefore, the attitude of customers, cooperation partners, industry professionals, potential and existing employees towards the organization as a whole.
You will also learn how to involve employees in improving the communication culture of the organization and motivate them to improve their communication style, type, and form.
TOPICS OF THE SEMINAR
- Insight into the most common communication mistakes. Analysis of information distribution and communication channels with customers.
- Mechanisms for effective change of communication to the desired:
- implementation of changes;
- organization culture changes;
- group communication changes;
- information transfer strategy and implementation of tactics.
- Means of crisis communication. Methods that help to avoid “difficult” communication:
- retreating from a position and changing it in public and individual communication;
- implementing communication changes in an environment where communication has failed;
- introduction of new communication tools.
- Analysis of communication channels and application to the organization. Practical work on adapting communication tools to organizations.
- Development of communication maps, a guide to smooth communication.
- Analysis of the employees behaviour in the organization and contribution of each individual to the development of the organization image.
Practical works and tasks will be carried out during the seminar.
Moderator:
Andrejs Kozlovs
Manager and public relations specialist experience – more than 13 years, gained while working in such facilities of national importance as Liepaja city concert hall “Lielais Dzintars”, EUROPASS CV, Study in Latvia, etc.
Obtained the highest academic degree in behaviourism (University of Vienna), master’s degree in public relations.
Since 2005, he has been conducting seminars and trainings for various audiences both in Latvia and elsewhere in the world on improving leadership skills, stress and conflict management, procrastination, optimizing brain activity, building public relations, communication, telemarketing, public speaking, and other topics.
Duration of the seminar: 4 hours
This seminar can be conducted in Latvian, English or Russian.
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