Communication in the working environment 6 / Crisis communication in the organization
Crisis communication in the organization is the environmental cultural factor that determines whether the organization will not lose its reputation and top-level employees after the crisis.
If the organization is not prepared for crisis communication and loses its reputation, it can lead to long-term losses in sales of products, services and customer loyalty (similarly, parties can lose the trust of voters). Nowadays, fighting for a customer, resources is as important as providing information and neutralizing black PR.
Your product or service may be the best on the market, but reputation and crisis communication are tools with which you will protect your position in the future.
CONTENT OF THE SEMINAR:
- What is crisis communication
- Internal and external crisis and its consequences
- Crisis and reputation
- Means of crisis communication
- Analysis of Mea culpa and Stealing Thunder approaches
- Risk assessment and analysis
- Work with media, social networks
- Formation and analysis of organizational opinion
- Development and integration of crisis management in the organization
Moderator:
Andrejs Kozlovs
Manager and public relations specialist experience – more than 13 years, gained while working in such facilities of national importance as Liepaja city concert hall “Lielais Dzintars”, EUROPASS CV, Study in Latvia, etc.
Obtained the highest academic degree in behaviourism (University of Vienna), master’s degree in public relations.
Since 2005, he has been conducting seminars and trainings for various audiences both in Latvia and elsewhere in the world on improving leadership skills, stress and conflict management, procrastination, optimizing brain activity, building public relations, communication, telemarketing, public speaking, and other topics.
